In the world of website banners, placement is everything. Methods like PPC and SEO are deployed to improve the visibility of your site for audiences that may be actively looking for you. Website Banners on the other hand are highly effective in raising brand visibility when placed on industry generic media. While content is still king, visuals play a crucial role in attracting visitors to the content. This is akin to an attractive jacket cover on a hard hitting book. However well written the book maybe, if the cover design is dull, fewer people would be willing to browse through it.
A well designed visual serves as a great call sign, drawing their attention even before it has begun to register in their minds. The strategic placement of an attractive banner ad often goes a long way in reaching and capturing your target demographic, even before the competition can think about it.
What We Can Do?
The talented team of designers at Cosmos Creatives can churn out smashing designs that balance the demands of the client even as they capture the minds of the viewer. These can then be strategically featured on sites that have your targeted demographic traffic.
Why It Is Important?
As seen earlier, PPC and SEO plans tend to target those that are actively looking for your products or services. Banner ads depend upon their visual appeal to place themselves in the preferences of people randomly browsing the web, thereby reaching out to a wider audience. After all, A Visual speaks a Thousand Words!