Pay Per Click (PPC) is a popular and widely accepted promotional model that leverages the power of online marketing to promote websites. Businesses in particular, use PPC Services to direct traffic and revenue to their websites. The revenue generation takes place through various adverts that are strategically showcased against relevant parts on the site.
PPC involves the exchange of remuneration in lien of promotional efforts. While the business pays the former, the latter is the responsibility of the website that carries the